Specialist in Printing and Promotional Items
“It’s all about likability and customer service,” Karen Radie said. “You can offer the same product at the same price as many other businesses but clients come on board and stay because they like you.”
Radie owns ASPIC, Inc., which has been in business for 16 years, all of that time in Maple Shade.
“I always wondered how companies got their logos on hats, coffee mugs, etc. It just so happened that two friends worked in this field and asked if I would be interested in the research and graphics side of the business,” she said. “Having been a former graphic artist I couldn’t resist.
“I learned all sides of the promotional products business and after a few years felt confident enough to go out on my own,” Radie added.
She said what’s unique about her business is “the personal touch we try to give every client.”
Radie said she and Barb, who has been with her for all 16 years, truly enjoy the promotional products business.
“We get paid for shopping, what could be better!” she said. “Of course there is the satisfaction of taking and idea and turning it into something tangible.”
Radie said she would “certainly” recommend Maple Shade to anyone interested in opening a business here.
“It’s a small town with a good reputation for encouraging new businesses by offering help through our zoning board, business association, banks, and other business owners,” she said, noting how helpful the Maple Shade Business Association is.
“It’s good to know your fellow business owners and get together with them for new ideas, networking, even problem solving,” Radie said. “The MSBA offers its members a way to reach their business potential in town.”
She has lived in Maple Shade for 31 years and enjoys traveling, gardening, theater, “but most of all” spending time with her grandchildren.